Implementing a marketing campaign that drives revenue requires hard work, perseverance and is fraught with risk. The good news is that call analytics tools allow you to make your job…
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Gone are the days when your Marketing department was able to deliver communication messages using the various appeals (e.g. cognitive and emotional) and watch sales rise. With the proliferation of…
I recently ran across an interesting article on Social Marketing published in the Pike County Courier journal. The article was based on a workshop hosted by the Tri-State Chamber of…
With the New Year just round the corner, now is the time to evaluate your marketing mix of 2016. A clear evaluation of your current year’s marketing mix will help…
What does it take to make the most of your mobile marketing campaigns? How do you measure and correlate conversions to phone calls? The chart below captures the amount of…
My earlier post discussed how businesses could use different rules within the AvidTrak inbound phone call routing system such that a phone lead would never be missed. Today, I would…
If competition on Google’s Desktop Paid Search Campaigns has been brutal for you with respect to increasing your cost per click and cost per lead, now would be the time…
Setting up your own business is always risky and it is impossible to have a completely risk-free work environment. What is possible (and desirable) is to optimize risk. Four ways…
In my earlier post I shared my views on how Specific Keyword Targeted Call Tracking allowed for optimization in call tracking. I also recommended that targeting high value and high…
Very often we get asked the question from new call tracking users, “How many phone numbers do I need to use to track my Adwords Campaigns at a Keyword level?…
